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Be Mobile-Friendly Or Google May Sink Your Dealership’s Search Position

Our friends at Google are at it again. By the time you read this, the company will have switched to a new algorithm that will control where your web pages The post Be Mobile-Friendly Or Google May Sink...

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Salespeople: Use the CRM and Make More Money!

Dealerships often struggle with one particular part of customer relationship management (CRM) systems: sales employee buy-in. It takes dedication and hard work for members of your sale staff to fully...

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If All Dealerships Look the Same, How Does the Consumer Choose?

Try not to take your eye off the ball when it comes to competing for sales. The manufacturer of your dealership’s brand of car has a very different focus than The post If All Dealerships Look the Same,...

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The Bigger Picture on Mobile Marketing, Plus 2016 NADA Convention

For the average auto dealer, advertising is a standard part of survival as a business. Almost every dealer will disagree on exactly what kind of advertising is best. Some dealers The post The Bigger...

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Ad Blockers: Something Wicked This Way Comes

If you haven’t heard, there is an interesting phenomenon growing online that could come to affect the sale of vehicles at your dealership. If you are like most auto dealers, The post Ad Blockers:...

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The 3-Second Rule

No, I’m not talking about the five-second rule, where you can drop food on the ground and if you grab it in under five seconds, you can eat it. I The post The 3-Second Rule appeared first on Dealer...

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NADA 2016: Vegas, Baby! Are You In?

December is a great time to retool and get ready for the next year at your dealership. If you agree that better organization and better processes will allow you to The post NADA 2016: Vegas, Baby! Are...

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Self-Driving Cars: OK, Now It’s Getting Weird . . .

Google is protesting a ruling in California that self-driving cars must have a human behind the wheel. What? Were we thinking of having cars drive around without anyone in them? The post Self-Driving...

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2016 NADA Convention: Be There or Be Square

This is my annual suggestion that you attend the upcoming 2016 NADA Convention & Expo, which is in Las Vegas from March 31 to April 3. By the time you The post 2016 NADA Convention: Be There or Be...

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Introducing DealerTrainingHUB.com: Free Training for All Dealership Employees

This year, at the NADA Convention and Expo in Las Vegas (March 31 through April 3), Dealer Marketing Magazine is kicking off a new, free dealer training website called DealerTrainingHUB.com. The post...

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Dealer Training HUB: FREE Resources for Auto Dealership Employees, Plus Women...

Attention: Dealership Employees! Dealer Marketing Magazine is building a free resource, Dealer Training HUB, for information to help you increase your knowledge of best practices, vendor offerings,...

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Coming Soon to a Freeway Near You: Driverless Big Rigs

Everyone in the automotive industry has been watching the approaching “driverless car” era with great fascination. When corporate monster Google first went public with its very serious experimentation...

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Play a Math Game: Are You Getting Your Share of the DMA?

I call this game “Calculate how many new vehicles you’ll sell.” It’s kind of a math game. The idea here is for you to figure out how many vehicles you The post Play a Math Game: Are You Getting Your...

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Service Marketing: Don’t Settle for Just Your Share

If you’ve been in the auto business for any amount of time, you know the service department is an essential part of the dealership’s revenue picture. But many dealers miss The post Service Marketing:...

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Dealers: Take Your Mobile Website for a Test Drive

C’mon, be honest. When was the last time you went shopping for a car on your own website? Nothing will help you improve the experience for customers more than doing The post Dealers: Take Your Mobile...

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The U.S. Gives Self-Driving Cars the Green Light

If you look into the plans of auto manufacturers, you’ll find that most of them will have driverless cars on the market within two to four years. Recently the U.S. The post The U.S. Gives Self-Driving...

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Time to Register for NADA 2017, Plus Drones to the Rescue!

If you haven’t already, now is the time to make your arrangements to attend the NADA Convention & Expo in New Orleans, January 26–29. If you’re the principal at your The post Time to Register for...

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Dealers and Manufacturers Are Wary: Will Trump Impose Tariff?

With his campaign promise to put a stiff tariff on vehicles manufactured outside of the United States, President Donald Trump has automakers scrambling and dealers worried. The proposed tariff,...

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Don’t Hide Your Giant Inventory: Show It With a Drone

I remember hearing a story about a car dealer who hired an ad agency to help him make the public aware of his very large selection of vehicles. Although the The post Don’t Hide Your Giant Inventory:...

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Traditional Advertising Still Brings in the Buyers

Photo: Celebrity spokesperson/Seattle Seahawk Michael Bennett for Larson Automotive in Tacoma, Washington In our increasingly digital world, it’s easy to overlook some of the most effective advertising...

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